In other words, we wanted to see which recommendations were being put into practice.

Financial Projections - 5 opinions (7.5%)Īfterward, we cross-referenced our database of publicly available pitch decks (ones that we didn’t write) to compare these opinions with real-world decks.

Products and Services - 22 opinions (33%).

We then bucketed each opinion into seven categories: Next, we analyzed each resource and found a total of 66 opinions from investors, entrepreneurs, and industry experts. Only three of our sources exclusively discussed the business model slide in-depth. Note: Most of the articles we found were general pitch deck articles that gave a quick nod to the Business Model slide while also discussing other slides. These clearly outlined investor expectations on the business model slide. After stringent background checks on each author, we filtered out fluff articles and narrowed them down to ten total written resources. But, for this study, we also wanted to cross-reference any online expert opinions we found with what is actually being put into practice in real-world pitch decks.įirst, we explored the internet to find expert recommendations on the business model slide. These sort of moments are what we live for: a chance to do some research to get a data-driven answer.

This slide was typically overshadowed by other slides and was rarely discussed in-depth.

So, we started digging, and spoiler alert, we found little-to-no expert resources online that clearly explained how to create a winning business model slide.

Pitch deck business model slide